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06-02-12: Betfair has released a new iPad App. The app is said to be an improvement on previous products, giving users a new and improved experience.
Key features include:
-Intuitive landing page, with easy access to the most popular events along with live scores.
-Trader focused betting experience, with betting functionality mirroring that available on the fixed website.
-Seamless access to Betfair's betting.betfair site, which includes insight & analysis from Betfair's content team & ambassadors.
-Ability to deposit & withdraw funds from anywhere within the App- enabling easier betting.
"This App is a game-changer for our customers, offering them a seamless betting experience that replicates the fixed web, whilst making use of the unique features available on iPad. Mobile is the coming force in the betting industry, and the shift from online to mobile is in many ways more exciting than the shift from offline to online," said Raj Vemulapalli, Vice President of Mobile Engineering and Head of Mobile Technologies at Betfair.
Tony McAlister, Chief Technology Officer at Betfair added: "Mobile is increasingly important to Betfair's bottom line and product launches such as this are now key strategic milestones. In addition, the fact that this App was developed in just two months out in San Francisco shows that our decision to launch a US technology office in Silicon Valley is already paying off. I hope this is the first of many US developed products which will extend our lead in the online betting space".